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Don't Sexualize Your Daughter at Halloween

Re-Think Halloween:
St
op Sexualizing Girls
October 2012 Article by SGV-NOW

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Parents Are Alarmed & Angry
at the SEXY Children's Costumes Being Marketed for Young Girls

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Tweens and Teen Girls (9 year olds to 13 year old girls) Are Being Sexualized


Sexualizing Young Girls Can Cause Eating Disorders, Depression, Low Self-Esteem & Negative Body Image

Watch Video                                                                                         Watch Video






Boycott Spirit Halloween !
     * (Owned by ACON Investments) *
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Outrage at Spirit Halloween's Sexualization of Children, Young Girls


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Spirit Halloween
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Halloween Company Uses Sexual Ads for Children's Costumes - 10/29/12
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Read Full Article Here



Even Tweens Can Be Sexualized for Halloween - Ms.Magazine  - 10/25/12

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Read Full Article Here



Sign Petition to Boycott Spirit Halloween !
(Spirit Halloween is Owned by ACON Investments)

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Spirit Halloween / ACON Investments Sexualizes Children and Markets SEXY Kids Costumes
They Sexualize Tween Girls (ages 9-12) and Teen Girls in Disgusting Ads

                                                                                                                  
Click Here to SIGN THE PETITION (CHANGE.ORG)


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MissRepresentation.org
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Has Joined the Campaign to STOP Spirit Halloween's Sexualization of Young Girls !

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Miss Representation launched a "Not Buying It" Twitter campaign on 10/19/12
in support of our NOW Chapter's action to Boycott Spirit Halloween !

Thank you, Miss Representation !




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Boycott Spirit Halloween Campaign !
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Spirit Halloween Sexualizes Children and Markets Sexy Kids' Costumes








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10/20/12:  Thanks to Miss Representation's Twitter campaign in support of our "Boycott Spirit Halloween" action, which Miss Rep launched on Friday, 10/19/12, within a few hours, Spirit Halloween deleted many of the disgusting sexual references in some of their children's costume ads  which is a huge victory ! 
Thank you, Miss Representation !


Video - Spirit Halloween Exposed !

Watch this disturbing 10/26/12 video by Miss Representation at a Spirit Halloween store

 


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But there's still a huge problem - Spirit Halloween is STILL sexualizing children and marketing sexy costumes to kids.  Spirit Halloween may have deleted sexual references in some of their children's costume ads, but their game remains the same - Spirit Halloween SEXUALIZES CHILDREN.


Take Action !

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Click here or the Tweet button to send a tweet @SpiritHalloween to let them know you won't buy their costumes ! 

Message:  "Hey @SpiritHalloween, your costumes for tween and teen girls sexualize children, so I won't buy your costumes."
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Spirit Halloween approved and published the ads below that sexualize kids. They continue to sexualize children by marketing sexy costumes for kids.
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What kind of company is this?






Spirit Halloween tells 13 year old girls:

"You are all grown up now, so why not find out
if BIG boys like to play with dolls!"


- Spirit Halloween in TEEN girl "Rag Doll" Costume Ad - 10/18/12

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See ad below by Spirit Halloween

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Spirit Halloween tells 9 year old girls: 

"You'll be playing cat and mouse with all the boys
so be nice because they don't stand a chance."


- Spirit Halloween Tween Girl Costume Ad: "Celebrikitty" - 10/18/12
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See Ad Below by Spirit Halloween
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Spirit Halloween tells 9 year old girls:

"Boys will surrender and follow whatever orders
you issue. Be gentle - they're only boys."


Spirit Halloween Tween Girl Costume Ad "Major Trouble" 10/18/12
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See ad below by Spirit Halloween
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Spirit Halloween encourages 13 year old girls to EXPERIMENT SEXUALLY, while wearing this Rag Doll costume, in this disgusting ad.

Their ad sexualizes girls and tells teen girls
to "create your own sassy storybook tale" -- "you are all grown up now, so why not find out if big boys like to play with dolls!"

Parents: Do you want to give your money to a company that encourages young girls to experiment sexually and sexualizes girls? 

Tell Spirit Halloween you won't buy Halloween costumes from them !
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Click here or the Tweet button on the left to tweet @SpiritHalloween to protest !
Message: "Hey @SpiritHalloween, your costumes for tween and teen girls sexualize children, so I won't  buy your costumes."






Spirit Halloween suggests that 9-year old TWEEN girls should engage in sexual experiences with boys in this disgusting ad, being marketed to little girls. 

The ad states "What's new pussycat? You'll be playing cat and mouse with all the boys."

It's especially disturbing how Spirit Halloween assumes that underage little girls should be sexually experimenting with boys.

Parents:  Do you want to spend your money supporting a company that is trying to sexualize your daughters in this way?

Tell Spirit Halloween you won't buy Halloween costumes from them !

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Click here or the Tweet button on the left to tweet @SpiritHalloween to protest !
Message: "Hey @SpiritHalloween, your costumes for tween and teen girls sexualize children, so I won't  buy your costumes."





This Spirit Halloween ad markets this sexy, skintight, extremely short mini-dress for 
         9 year old TWEEN girls.

Would you want your 9 year old daughter to wear this Halloween costume?

Spirit Halloween sexualizes children -- TWEEN young girls, ages 9-12 in this ad, and tells them that "boys will surrender and follow whatever orders you issue. Be gentle - they're only boys."

Tell Spirit Halloween you won't buy Halloween costumes from them !


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Click here or the Tweet button on the left to tweet @SpiritHalloween to protest !
Message: "Hey @SpiritHalloween, your costumes for tween and teen girls sexualize children, so I won't  buy your costumes."


Spirit Halloween tells 13 year old girls:

"You won't search for romance...because it will find you when you wear this...teen Pirate Babe costume - the boys won't need a map!

- Spirit Halloween Teen Girl Costume Ad - "Pirate Babe" - 10/18/12
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See ad below by Spirit Halloween
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Spirit Halloween tells 13 year old girls in their ad for a "Pirate Babe" costume: "You won't search for romance... because it will find you when you wear this sassy teen Pirate Babe costume - the boys won't need a map !

So the basic message is, boys won't need a map to a 13 year old girl's body when she wears this highly sexualized, sexy costume.

As a parent, do you like the idea of a company that sexualizes children and girls in this way?

Tell Spirit Halloween you won't buy Halloween costumes from them !

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Click here or the Tweet button on the left to tweet @SpiritHalloween to protest !
Message: "Hey @SpiritHalloween, your costumes for tween and teen girls sexualize children, so I won't  buy your costumes."


Spirit Halloween tells 9 year old girls:

"Goldilocks costume that's all grown up --
you can have your porridge and MORE."


- Spirit Halloween ad  TWEEN girl "Goldilocks" costume - 10/18/12
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See ad below by Spirit Halloween
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Spirit Halloween clearly has no problem sexualizing 9 year old to 12 year old girls in this sexually suggestive ad for a TWEEN "Goldilocks" costume. 

The company's ad shows a young girl in ponytails wearing an extremely short and tightly fitted dress, with a laced corset, and knee high girls' socks and heels. 

This outfit looks more like a Playboy Fantasy Playmate adult sex costume than a Halloween costume for 9 year old girls. 

Tell Spirit Halloween you won't buy Halloween costumes from them !

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Click here or the Tweet button on the left to tweet @SpiritHalloween to protest !
Message: "Hey @SpiritHalloween, your costumes for tween and teen girls sexualize children, so I won't  buy your costumes."



Re-Think Halloween:  Stop Sexualizing Girls
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Girls Need Strong Female Role Models ! The National Organization for Women (San Gabriel Valley Chapter)  Protested Against the Sexualization of Young Girls & Kids at Halloween on 10/13/12 in Pasadena, CA !

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The National Organization for Women, San Gabriel Valley/Whittier Chapter (SGV-NOW)   staged a Halloween Protest on Saturday, October 13, 2012  in Pasadena, CA against the sexualization of girls at Halloween (such as the pornification of girls and women as sexy firefighters,  sexy Red Riding Hood, sexy kittens, sexy nurses, etc.) It's also important to challenge sexist gender roles for girls: at Halloween, girls are expected to look "sweet and nice" by dressing up as Disney Princesses, Snow White, cupcakes and butterflies, which reinforce sexist stereotypes of girls and women as weak, meek, and helpless.

We dressed up as strong female role models (such as female President of the United States, U.S. Supreme Court judge, doctor, FBI agent,etc.,)  and also dressed in scary costumes, to challenge sexist gender roles/stereotypes.



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San Gabriel Valley NOW members and Feminist Majority members from the Cal-State L.A. Chapter (FMLA) are champions for children at our HALLOWEEN PROTEST against the sexualization of young girls at Halloween that took place on 10/13/12 in Pasadena, CA ! The protest was organized by our NOW San Gabriel Valley Chapter !
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NOW Members and Feminist Majority members take a stand against the sexualization of children and young girls, at our HALLOWEEN PROTEST that took place in Pasadena, CA on 10/13/12 ! Thank you, Feminist Majority at Cal State L.A., for promoting positive role models for girls !
Scary costumes for girls and women challenge gender roles, because girls should feel the power of looking scary, just as boys and men do, at Halloween. Through this protest, NOW encouraged parents to re-think Halloween costumes for girls, and encourage their daughters to dress up as strong female characters. Parents should also be a role model in costumes they choose for themselves at Halloween.


                                                             Girls Need STRONG Female Role Models
                                             at Halloween, and Every Day !


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                               Katniss Everdeen, from Hunger Games             Be Scary in Skull Makeup           Lisbeth Salander, from Girl With the Dragon Tattoo





Great Video ! A young woman asks little girls why they want to be "sexy" at Halloween:
Why Are Costumes Gender-Specific? Also Discusses Racist Costumes
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Miss Representation: 2011 Award-Winning Documentary
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This powerful documentary explores how sexualizing girls and sexist media portrayals of girls and women have negative effects on children, and limits what girls believe they can achieve in life.



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Margaret Cho, Feminist Comedian, in Miss Representation Film:

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Don't Sexualize Your Daughter at Halloween
The Porn-ification of Halloween:  Why You Need
to Re-Think Girls' Costumes

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Sexualizing Girls Causes Eating Disorders, Low Self-Esteem, Depression, and Negative Body Image, APA Study Shows

Don't Sexualize Your Daughter at Halloween !
Don't Buy Halloween Costumes That Sexualize Girls
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The costumes above are being sold at these stores:
   Army Girl (Party City) - Little Red Riding Hood (Party City)

Buy Costumes That Enhance Girls' Self-Esteem !

Girls Can Be Judges, Doctors, Firefighters, Policewomen
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Girls Can Be FBI Agents, Phantoms, Pirates

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Young girls are being sexualized at Halloween, in a disturbing trend that many are calling the pornification of Halloween.
Just go to Party City, Target, K-Mart, Walmart, or any online Halloween outlet and browse through the Halloween costume section for tween girls and teen girls, and you'll be shocked to see how sexualized the outfits are -- young girls in sexy poses, wearing extremely short, tight-fitting skirts, dresses, corsets, sexy lingerie-type outfits, thigh-high stockings, and stripper-like platform high heels.


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  At Party City:
Teen Firefighter

Costume for 13 year old girls



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At Spirit Halloween
Tween Robin Hood
Costume for 9 year olds

Many costumes for teenage girls look like Playboy Playmates:  sexy Red Riding Hood,
sexy army girl, sexy kitten, sexy senorita, sexy Hello Kitty, sexy firefighter, sexy monster, and even a sexy unicorn. Take a look at this sexy teen "Miss Muffet"costume or this teen "Cupcake Girl" costume  -- both feature a pink micro-mini dress, with white thigh-highs, and shiny platform high heels.
It's time to re-think Halloween costumes for girls. The sexualization of young girls is a major social problem that has a devastating and destructive impact on girls.

A 2007 American Psychological Association Task Force on the sexualization of girls found compelling evidence that when girls and young women are sexualized -- or when they learn to sexualize themselves -- they develop eating disorders, low self esteem, depression, and negative body image.

The sexualization of girls at Halloween puts a lot of pressure on girls at increasingly younger ages to look like sexy eye candy for boys and men -- things have gotten so crazy that a study found that 6 year old girls want to be sexy.
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6-Year Old Girls Want to Be Sexy
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Girls as Young as 6 Feel Pressure to Be Sexy, See Themselves as Sex Objects, July 2012 Study Shows

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Girls as young as 6 years old think of themselves as sex objects and want to be sexy, according to a new July 2012 study of elementary school-age kids in the Midwest.

The new study is the first to identify self-sexualization in young girls. The study, published online in July 2012 in the journal Sex Roles, also identified several factors that protect girls from self-objectification.
Psychologists at Knox College in Galesburg, Ill., used paper dolls to assess if 6- to 9-year-old girls sexualize themselves. Sixty girls were shown two dolls, one dressed in tight and revealing "sexy" clothes and the other wearing a trendy but covered-up, loose outfit.

The researchers then asked each girl to choose the doll that  looked how she wanted to look, looked like herself, and which one was the popular girl in school.


Girls chose the "sexy" doll most often.

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68% of little girls said they wanted to look like the sexy doll vs. the doll dressed in regular clothes.
68% of the girls said the sexy  doll looked how they wanted to look and looked like them, and 72%  said the sexy doll
was more popular.  "It's very possible that girls wanted to look like the sexy doll because they believe sexiness leads to popularity 
which comes with many social advantages," explained lead researcher Christy Starr, who was particularly surprised at how many 
6- to 7-year-old girls chose the sexualized doll as their ideal self.





A Mother Speaks Out
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Why Young Girls' Sexy Halloween Costumes are Terrifying

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Somewhere along the line, Halloween stopped being about scariness and fantasy, and became a holiday of packaged sex.

When every store you go in to is carrying these sexy children’s costumes, and has been for years, it stops being a one-season market fluke, and becomes a reflection of our culture. What the market bears is a litmus test of our society. What the Halloween market (and girls’ toy market and tween clothing market and ex-Disney-star media market) has proven is that culturally we seem to have no problem with our girls becoming sexually objectified, and that no age is too young for this.

How the heads of parents are not exploding nationwide is beyond me.


Our young daughters are being encouraged to trick-or-treat in costumes that make them look like the girl who shows up to a bachelor party carrying her own boom box and a pair of handcuffs.
                                 Care Bears                          Goldilocks
                                 Tween Costume                  Tween Costume
                                 Spirit Halloween                Spirit Halloween
                                 markets this for                   markets this for
                                
9 year old girls                    9 year old girls
                            

But the market bears it, because collectively we buy it. For those of us not buying it, too few of us are speaking up against it. The children aren’t to blame, they don’t know better, and they naturally want to be or feel/appear grown up.

How many parents are taking the time to go up to the store manager and express their disappointment over the sexy costumes choices offered, and make the point that their money will be spent elsewhere? How many parents are organizing costume exchange parties, or setting up clothing swap tables in someones driveway to piece together creative, homemade costumes? How many parents are calling school, expressing concern that on Halloween dress up day, the 5th grade girls were dressed as Little Lolitas while the boys had costumes that kept them fully covered? How many parents have given up on creativity and are buying the Rainbow Cutie costume for $26.99? How many girls are getting the message to project their sexuality as a display for others, rather than a feeling and experience inside?
Going one step further, what message does it send to the men and boys who view our daughters?

When we allow them to dress at young ages in this highly sexualized way, we not only support an industry that thrives on sexually objectifying women, we are reinforcing the sexist views some men/boys may hold and the notion that females are just sexual playthings.

What message do we send to predators who are already viewing our young daughters as sex objects?

We are telling them that their sexual feelings towards children are not all that taboo, that as parents we are allowing that bar to slide.

Parents who buy these costumes and allow their children to wear them, especially in public, reinforce the notion that it is not taboo to have sexual fantasy touch the life of a child. 

Children as sexual playthings is a taboo that must stay firmly in place.

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So while I roll my eyes at the predictability of all of these sexy Halloween costumes reflecting the very male San Fernando Valley porny gaze, I also get a chill down my spine because of the lack of outrage from parents. Just as 1973 Deep Throat pornography star Linda Lovelace foresaw, pornography has indeed become mainstream, and it is now available in children’s sizes. That is terrifying to me.   Read entire article




Sexualizing Girls Causes Eating Disorders, Depression,
Low Self-Esteem, and Negative Body Image, 
2007 APA Report Shows
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The Sexualization of Girls & Mental Health Problems

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Think about this:

  • A 5-year-old girl wearing a T-shirt that says "Flirt."
  • The advice given in magazines to pre-adolescent 
       girls on how to look sexy and get a boyfriend
  • Popular dolls in miniskirts and fishnet stockings
       advertised during Saturday morning cartoons

Is it any wonder that, starting at an early age, girls may believe that their value depends on their sex appeal?


What can be done to help girls develop a healthy self-image?

Eating disorders, low self-esteem, and depression are the most common mental health problems in girls and women.
The Report of the 2007 APA Task Force on The Sexualization of Girls, points out the connection between these problems and the sexualization of girls.

Girls Learn Early That Looking "Hot" Matters Most

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As parents, you are powerful too. You can teach girls to value themselves for who they are, rather than how they look. You can teach boys to value girls as friends, sisters, and girlfriends, rather than as sexual objects. And you can advocate for change with manufacturers and media producers."

What Parents Can Do to Encourage Girls' Healthy

Self- Esteem and Positive Body Image

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  • Tune in and talk. Watch TV and movies with your daughters and sons; read their magazines and surf the Web sites they look at. Ask questions.
  • Question choices. Girls who are overly concerned about their appearance often have difficulty focusing on other things. Explain how preoccupation with clothes might keep your daughter from focusing on school work, friends, and other activities.
  • Speak up. If you don't like a TV show, song, video, pair of jeans, or doll, say why. Conversation will be more effective than just banning. Support campaigns and companies and products that promote positive images of girls. Complain to those responsible when products sexualize girls.
  • Encourage.  Encourage your daughter to get involved in a sport or other activity that emphasizes talents, skills, and abilities over physical appearance.    

Talk to Your Daughter About These Issues
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  • Be real. Help your kids focus on what's really important: what they think, feel, and value. Remind your children that everyone is unique and that it's wrong to judge people by their appearance.
  • Educate. Talk about peer and cultural influences on sexual behaviors, how to make safe choices, and what constitutes a healthy relationship
  • Model. Marketing and the media influence adults as well as kids. Think about what you buy and watch, and why, and encourage your sons and daughters to do so too.  Read More

Little Girls Growing Up Porn-ified
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Look at how we dress our daughters, and ourselves, at Halloween.  The skirts and dresses keep getting shorter and tighter ever year, and the focus is on looking SEXY.

Is this the message we want to send our daughters, as parents ?

This is pornification of our daughters and ourselves.


Do we really want to sexualize our daughters like this, and have them grow up believing that their only value as a person is how they look & physical attractiveness?
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Little girls are growing up PORN-IFIED. Do we really want to sexualize our daughters?

Focusing on Beauty Can Cause
Eating Disorders, Negative Body
Image, Depression

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Teaching Girls That Their Only Value is How They Look Can Cause Eating Disorders and Distorted Body Image

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A Young Girl of Normal Weight Says
She Hates Herself for Being "Fat"

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6 Year Old Girl Worries She's Fat
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Click here or the photo below to watch the video

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"A Mighty Girl" website!"
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Empowering Halloween Costumes for Girls !

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A Mighty Girl is a company that features over 250 empowering costumes for girls for Halloween or dress-up play anytime of year! Type in "costumes" in their search field !

While some of their costumes still need work, there are many wonderful, non-sexualized costumes for girls -- like all the outfits pictured below: Wonderwoman, a Ninja Warrior, a police officer, the Statue of Liberty -- and yes, that's Amelia Earhart !  A great alternative to Spirit Halloween or Party City !

Click here for their teen section for great Halloween costumes for teenage girls !


Just look on the left side of their homepage to choose costumes according to age. Read their awesome blog post: "Taking Back Halloween: Fun & Empowering Costumes for Mighty Girls !" "Society has further marginalized girls and women by limiting their dress-up options to those that are either “feminine” or “sexy." Girls deserve more choice in their dress-up selections beyond this ever-narrowing interpretation of what constitutes a “girl’s costume."

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Great Ideas for Non-Sexualized,  Empowering Halloween Costumes for Girls !
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Feminist Costumes

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10 Awesome Women to Dress Up As for Halloween This Year
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  Scary Costumes
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Scary Adult Costumes


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Creative, Easy
Kids Costumes

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35 More Easy to Make Kids Costumes

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              Sugar Skull Makeup - Scary and Powerful !

You can make any costume (even a princess costume!) instantly powerful and scary by using skull face black & white face paint. Set the white face paint with baby powder and set the black eye socket face paint by patting on black eye shadow. Use black liquid liner to draw stitches across your mouth. Girls and women should feel the power of looking scary !


List of Empowering Girls' and Women's Costumes for Halloween !
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Here's a helpful list of non-sexualized, empowering Halloween costume ideas for girls  (you can make them yourself, or
shop in the boys' section to find them) - in general, choose the boys' version of these costumes that come with PANTS !

Support companies that don't sexualize girls ! Buy costumes if you can from A Mighty Girl website - many of the links
below are for their costumes !


  • Female President of the United States
  • U.S. Supreme Court Judge
  • Female Congressperson
  • Female CEO
  • FBI agent 
    (or Clarice Starling, the badass FBI Agent from Silence of the Lambs

  • Doctor
  • Lawyer
  • Astonaut
  • Judy Moody - smart 3rd grader !
  • Firefighter/Fire Chief
  • Policewoman
  • Katniss Everdeen                              (from Hunger Games)
  • Lisbeth Salander                                 (Girl With the Dragon Tattoo)
  • Female Indiana Jones
  • Ellen Ripley (from Aliens movies)
  • Suffragette
  • Rosie the Riveter
  • Hermione from Harry Potter
  • Joan of Arc
  • Rosa Parks
  • Amelia Earhart (toddler version)
  • Teen version
  • Knight
  • Cowgirl
  • Viking
  • Pippi Longstocking
  • Storm Trooper (Star Wars)
  • Female Captain America
  • Lisa Simpson
  • Nancy Drew
  • Robin Hood
  • Princess Lea from Star Wars
  • Queen Amidala from Star Wars
  • Iron-Woman (female version of Iron-Man, but just get the boy's costume)
  • Wednesday Addams (from the Addams Family)
  • Alien
  • Gladiator
  • Lizzie Borden
  • Ninja
  • Mad scientist
  • Paper Bag Princess
  • Darth Vader from Star Wars
  • Storm Trooper from Star Wars
  • Pirate/Pirate Captain
  • Statue of Liberty (child size)
  • Statue of Liberty (teen size)
  • Ghostbuster
  • Marie Curie (cool scientist)
  • SWAT team member
  • Pilot
  • Winona Ryder's character in Beetlejuice (Lydia)
  • Magician
  • Coraline
  • Dinosaur (Triceratops)
  • The Matrix Costume
  • Dracula
  • Star Wars Pilot
  • Jedi Warrior (Star Wars)
  • Hot air balloon: girl on an adventure!
  • Power Ranger
  • Make Any Costume Scary Using Skull Face Black & White Paint
  • Frankenstein
  • Skeleton
  • Grim Reaper
  • Headless Horsewoman
  • Evil Jester
  • Ghost
  • Devil
  • Sorceress
  • The Joker from Batman
  • Werewolf
  • Ghoul
  • Evil witch (child size)
  • Colorful witch (child size)
  • Evil witch (teen)
  • Mummy
  • Goblin
  • Phantom
  • Wizard
  • Zombie
  • Ghost Face (from Scream movies)
  • The Joker from Batman
  • Evil clown





Scary Makeup:  Cool Evil Clown and Grim Reaper Skull Face How To Videos
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It's Empowering for Girls and Women to Look Scary and Scare the Crap Out of People at Halloween !

Set the white face paint with baby powder and set the black eye socket face paint by patting on black eye shadow. For the Evil Clown teeth: Use black liquid liner to draw the black outlines of the crooked and creepy teeth across your mouth. Girls and women should feel the power of looking scary !








Scary Makeup:  Rotten Pumpkin and Zombie How to Videos
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More Scary Makeup:  Insane Clown and Werewolf How to Videos

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Creative Makeup:  Blue Sea Creature & Artistic Red Circus Clown How to Videos
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Creative Makeup: Edgar Allen Poe's Raven and Purple Sugar Skull How to Videos

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Creative Makeup:  Mad Hatter and Poison Mime How To Videos
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Creative Makeup:  Vincent Van Gogh & Whimsical Carnival Clown How To Vidoes
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Help Your Daughter Create a Non-Sexualized
Fun or Scary Halloween Costume !

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Challenge your daughter  to come up with creative & fun, or scary costumes as an alternative to sexualized costumes at Halloween.

Here's how to make the colorful hot air balloon costume shown on the right.

It's amazing what girls can accomplish when they stand up and publicly reject attempts to sexualize them or make them focus on beauty and looks -- like Texas cheerleaders who refused to wear skimpy uniforms, or the teenage girls in Texas who chose not to wear makeup to school.

And the 14 year old girl  protested impossible beauty standards at Seventeen Magazine and started a successful online petition that convinced Seventeen magazine to stop airbrushing its models. 

Way to go ! Just say NO to sexualized Halloween costumes for girls !



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Shop in the Boys or Men's Section to Find Halloween Costumes for Your Daughter

It's the Only Place You'll Find Costumes That Actually Have Pants !
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You know, you never see a police officer who goes out and fights crime without any pants on. 

But pretty much every single police officer or cop costume for teen girls and women is a "sexy cop" outfit, with an extremely short skirt or dress (usually paired with stripper high heels or fishnet stockings) that looks
like you're headed straight for the Playboy Mansion. 

So, it's best to shop in the boys section  or the men's section to find a great Halloween costume for your daughter (hey, and for yourself too,
you should be a good role model for your daughter !) You'll find a terrific selection of costumes that actually come with pants, as shown in the photos on the left -- like Captain America (yes, a girl can be Captain America!), a pirate captain, and the classic police officer (with pants !)


"Take Back Halloween!" Website
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Ideas to Put Together a Non-Sexualized, Empowering Costume for Girls & Women


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Take Back Halloween isn’t a store, it's a feminist movement !They don't sell anything. It's a website and resource guide on how to put together your own non-sexualized, empowering costume for girls and women ! 

They come up with the costume designs, explain what you’ll need to pull off the look, and provide links to where you can buy the various components for the costume -- the rest is up to you !
Great empowering costume ideas for girls and women !

  • Celebrate your heritage. North America is full of people from every single part of the world. But no matter where we’re from, we all have amazing queens, heroines, and goddesses in our cultural backgrounds.
  • Channel the goddess. It’s a great way to explore the female divine—or just wear an awesome costume. (Use care if you’re stepping outside your own heritage.)
  • Be Queen for a Day. To heck with princesses. Be a queen.
  • Honor your personal heroine. Who inspires you? Who fascinates you?
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Girls Need Strong Female Role Models
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If You Can't See It, You Can't Be It - Why Girls Need Strong Female Role Models in Media


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Seeing strong women empowers girls to succeed in life

According to educators and researchers, girls need strong female role models to succeed at school and in life. But, in today's pop culture, with teens idols and stars like Britney Spears or Lindsay Lohan, there are very few strong female role models that are shown in books, movies, television, music, and music videos.

Girls need empowering feminist books !


"Parents and teachers need to provide adolescent girls with reading material that will empower and excite them, by showcasing female characters to whom they can relate. Unfortunately, there aren't enough books like this," said Hoffman, who is the author of the new young adult adventure novel, "Curse of the Shamra," which aims to present a healthy role model to adolescent girls through its fallible yet confident female protagonist.
Girls respond best to books with strong young female role models who can help them build self-esteem & confidence. Read more


Geena Davis' Group - See Jane / Geena Davis Institute on Gender in Media
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Promotes Positive Portrayals of Girls and Increasing Female Characters in Children's Television and Movies


Click here or photo below to WATCH VIDEO
See Jane PSA


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Academy Award-winning Actor Geena Davis' Group  Encourages Hollywood to Increase Female Characters
in Children's TV & Movies: Positive Role Models for Girls !

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Click here or photo below to WATCH VIDEO interview of Geena Davis by the Wall Street Journal in May 2012. Geena discusses the need
for more female characters in media.


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Click here to read Variety article (11/13/12) about Geena Davis' work to convince Hollywood producers to increase the number of female characters in movies/TV/film and provide positive role models for girls !
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    Read More

Girls Talk About Pressure to Be Thin and Pretty & Eating Disorders
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The Media Assault on Girls' Body Image

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Girls and Eating Disorders

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Young Girls & Eating Disorders /Negative Body Image


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Stop Anorexia - Girls Are Dying of Eating Disorders




The War on Women:

Watch the Feminist Film, "Killing Us Softly"
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Dr. Jean Kilbourne's outstanding documentary explores how sexist, women-hating media advertising and impossible beauty standards promoted in the media teaches girls and women to hate their bodies and to hate themselves.

The beauty industry and the media  sends women and girls the message that our only worth and value is how we look -- and they deliberately set unattainable beauty standards in order to make women and girls feel insecure and bad about ourselves and hate how they look.  Why? So they can get us to buy their stupid products !

The film explains how every single photo in fashion magazines and online photos are faked (the photos aren't real, they're fake photos) through the use of computers, Photo-shopping and airbrushing -- yet women are judging themselves against these fake photos -- don't believe the hype !  The crushing media pressure to look "perfect" can lead to eating disorders in women and young girls. Also discusses how young girls are sexualized in media advertising, and how sexist ads also reinforce rigid gender stereotypes and gender roles for women.

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National Organization for Women's
Love Your Body Campaign !
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NOW talks about loving the skin you're in, and ways to promote positive body image


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Do you love what you see when you look in the mirror?

Hollywood and the fashion, cosmetics and diet industries work hard to make us believe that our bodies are unacceptable and need constant improvement.Advertisements reduce us to body parts -- lips, legs, breasts -- airbrushed, Photo-shopped, and fake photos set women and girls up for impossible standards of beauty. Is it any wonder that 80% of U.S. women are unhappy with how they look?

Together, we can fight back.

Here's list of things you can do to fight the media's assault on girls' self-esteem.
The ABCs & Ds of Commercial Images of Women: An Online Presentation by NOW

Educate yourself and learn the tricks that the media uses against you ! This presentation by NOW Foundation's Love Your Body Campaign shows how advertisers and the media enforce unrealistic beauty standards. What is the impact of these images on the health and well-being of women and girls, and what can YOU do?
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Just Say No to Impossible Beauty Standards !
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Actress Ashley Judd Slaps Media in the Face for Objectifying Women's Bodies & Speculating About Her "Puffy Face"


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The Conversation about women’s bodies exists largely outside of us, while it is also directed at (and marketed to) us, and used to define and control us. The Conversation about women happens everywhere, publicly and privately. We are described and detailed, our faces and bodies analyzed and picked apart, our worth ascertained and ascribed based on the reduction of personhood to simple physical objectification. Our voices, our personhood, our potential, and our accomplishments are regularly minimized and muted.

The assault on our body image, the hypersexualization of girls and women and subsequent degradation of our sexuality as we walk through the decades, and the general incessant objectification is what this conversation allegedly about my face is really about ...


The insanity has to stop, because as focused on me as it appears to have been, it is about all girls and women.   Read more



Bully Calls Female News Anchor Fat,
News Anchor Destroys Him on Live TV !
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NEWSFLASH: Being a jerk is always a bad idea, but it is an especially bad idea when a) you have no idea what you're talking about b) you choose to target someone who has the ability to completely break down your crap on her very own live show



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Operation Beautiful !  Yes, Girl, You're BEAUTIFUL !
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The mission of Operation Beautiful is to post anonymous notes in public places for other people to find.
The point is that WE ARE ALL BEAUTIFUL. You are enough... just the way you are !

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Real Beauty is More Than How You Look !
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4 Year Old Sophia - Beauty Is Not How Skinny You Can Be !


Girls Talk About What Real Beauty Means to Them





Being Yourself is Beautiful !  _____________________________________________________________________________________________________________________________________

Positive Body Image & Self-Esteem






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